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Affiliate Marketing: Terms

Advertiser: also called the merchant, it can be an individual or company that produces products and/or services that affiliates promote.

Merchant: this is another term for the advertiser. A merchant may be more often used than an advertiser.

◉ Affiliates: People like you and me who use affiliate links to promote and make sales. In return, we get the commission for the sale made or lead generated.

Associate: another term for affiliate, as in, associate program

Affiliate marketplace: It works as a database for affiliate programs in different niches. Site like Clickbank, ShareSale, and CJ are examples of affiliate marketplace. Here you will find lots of affiliate programs to join and products to promote.

Affiliate software: Software’s used by companies to create an affiliate program for their product. Ex: iDevaffiliate.

Affiliate link: These are special tracking links which is provided by your affiliate program to track your progress i.e sales and promotions

Affiliate ID: This is Similar to Affiliate link, but, in this case, many affiliate programs offer a unique ID, which you can add to any page of the product site with “XYZ” affiliate ID.

Payment mode: Every affiliate program gives you commission via different mode of payments. For ex: Cheque, PayPal, Wire transfer and many more. This is called payment mode.

Affiliate Manager: Some companies have a dedicated affiliate manager to help promoters (like you and I) and make them earn more and give them optimization tips.

Commission percentage/amount: The amount or percentage of sales amount you will be getting after every sale happened via your affiliate link.

Customer Bounty: this is another term for commission

2 Tier affiliate marketing: This is a marketing of affiliate programs, where you will get a commission if some other affiliates make a sale. How? by recommending others to join affiliate programs, and you will get a commission out of it when sub-affiliate make sales. More like MLM (Multi-level) marketing. Also popularly known as Sub-affiliate Commission.

Landing pages: This is a page where your visitor will know about your product/service in detail. Here your visitor will convert into buyer/lead. It should be well optimized for maximum conversions. You can run A/B testing to see which converts more for you.

Custom Affiliate Income/ account: Unlike a generic affiliate account, many companies offer custom affiliate income to people making most affiliate sales for them.

Link clocking: Generally affiliate links are ugly. So, by using link clocking technique you can reduce the length of URL and makes it readable. This helps visitors to understand it correctly, also makes it more visually appealing to visitors.

Custom coupons: Lot of affiliate programs allow user to create their own discount coupons, which is also used to track sales. Custom discount coupons help you to increase affiliate sales. If you’re making a good sale for any particular merchant, then you can even ask them for exclusive coupons for yourself.

 Email link: this is an affiliate link specifically made for email promotions

Impression: this refers to the number of times an ad is shown on a page

Niche: a specific topic, for example, if you have a site about headphones, your niche is headphones. Similarly, niche of this blog is affiliate marketing.

◉ Disclosure: this is a notice page on an affiliate’s website or blog, notifying visitors that the affiliate is being compensated or paid for recommendations, endorsements, and advertisements of a product and/or service on their website or blog.

Affiliate Marketing: Abbreviations

 Ad – advertisement

AM – affiliate manager

AOV – average order value

AW – Affiliate Window: the first and largest affiliate network in the UK, owned by Digital Window Ltd.

B2B – business to business: business arrangements that occur between businesses, like wholesalers selling to retailers.

B2C – business to customer: business arrangements that occur between businesses and customers.

BHO – browser helper object

Bot – robot or programs

CAC – customer acquisition cost

CJ – Commission Junction Affiliate Network: a major affiliate network company, with branches in the US, the UK, Germany, Sweden, etc.

CPA – cost per action

CPC – cost per click

CPL – cost per lead

CPO – cost per order

CPS – cost per sale

CTR – click-through rate, or click-through ratio

EPC – earnings per click

GAN – Google Affiliate Network: formerly known as DoubleClick Performics, it was acquired by Google, and is one of the largest affiliate networks in North America.

LP – landing page

PPL – pay per lead

PPS – pay per sale

PPV – pay per view

ROAS – return on advertising spending

ROI – return on investment

SEM – search engine marketing

SEO – search engine optimisation

SERP – search engine results page

SID – shopper ID, sometimes called session ID: something affiliates add to their tracking links to so as to know which links generated which lead or sale.

TOS – terms of service

URL – Uniform Resource Locator: the global address of an Internet source on the web.

UV – unique visitor: a label given to a visitor who visits a certain site several times within a specific period.